Chief Marketing Officer at Nationwide Mortgage Bankers. I'm on a mission to revolutionize mortgage marketing through the power of artificial intelligence.
With over 15 years in mortgage marketing, I've witnessed the industry's evolution from traditional methods to digital-first strategies. My journey has been defined by a constant pursuit of innovation while respecting the fundamental principles that make mortgage lending a cornerstone of the American dream.
As CMO at Nationwide Mortgage Bankers, I lead a team of talented marketers in crafting campaigns that not only generate leads but build lasting relationships. My work in AI innovation stems from a belief that technology should empower mortgage professionals, not replace the human touch that defines our industry.
I'm passionate about sharing knowledge and helping others navigate the intersection of mortgage lending and artificial intelligence. Whether through speaking engagements, consulting, or mentorship, I'm committed to elevating our industry's marketing standards.
A timeline of key positions and achievements that shaped my career
Leading comprehensive marketing transformation and AI innovation strategy. Managing enterprise-wide digital initiatives that have driven 300% increase in qualified leads and established NMB as an industry innovation leader.
Orchestrated the successful marketing integration during merger, unifying brand strategies and scaling operations across multiple states. Elevated from EVP to CMO while pioneering AI-powered marketing automation that revolutionized lead generation and compliance processes.
Recognized for revolutionizing the mortgage industry's marketing landscape through data-driven strategies, predictive analytics, and fostering a culture of innovation that allows rapid response to market shifts and emerging trends.
Honored for leveraging technology to create premium user experiences and championing expanded homeownership opportunities for underserved communities through innovative first-time buyer programs.
Recognized for pioneering use of AI and machine learning in mortgage marketing compliance and content generation.
Set the vision for brand representation, recruiting, and marketing support across all channels. Led agile transformation of marketing operations, managing multi-million dollar budgets and building a high-performance team that delivered consistent quarterly growth through data-driven strategies.
Orchestrated complete company rebrand in 2013 that tripled market share and catalyzed expansion to 40+ new locations nationwide. Led creative vision across all mediums, contributing to record $3B+ in annual production and recognition as a top 100 mortgage company nationally.
Instrumental in scaling marketing operations during explosive growth from 8 to 500+ employees. Established foundational brand identity and marketing systems that supported multi-state expansion while maintaining consistent brand excellence.
Combining deep industry knowledge with cutting-edge technology
Deep expertise in compliance-driven marketing strategies that generate results while adhering to industry regulations.
Pioneer in applying artificial intelligence to solve real-world mortgage marketing challenges.
Transforming traditional mortgage marketing through cutting-edge digital strategies and tools.
Building and mentoring high-performance marketing teams that deliver exceptional results.
I believe the future of mortgage marketing lies at the intersection of human creativity and artificial intelligence. My mission is to empower mortgage professionals with the tools and knowledge they need to thrive in this new era. Every day, I work to bridge the gap between cutting-edge technology and practical application. Whether it's through AI innovation, speaking at industry events, or consulting with forward-thinking companies, I'm committed to elevating our industry's marketing capabilities while maintaining the trust and integrity that borrowers deserve.
A weekly newsletter on AI and mortgage marketing — written by a CMO who builds with it every day.